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Marketing Specialist

Cary, North Carolina · Marketing/Public Relations

Who are we ?

Founded in 1987, 2020 with over 1,000 employees worldwide and operates in 9 countries. 2020 helps professional designers, retailers and manufacturers in the interior design and furniture industries capture ideas, inspire innovation, and streamline processes. By providing end-to-end solutions and the world’s largest collection of manufacturers’ catalogues, 2020 provides businesses with the software and content to be more efficient, integrated, and productive. 2020 applications allow professional designers to create kitchens, bathrooms, closets, and commercial offices which look as stunning on the screen as in reality.

POSITION SUMMARY:

2020 is seeking an ambitious, high achiever with a passion for marketing through technology. The marketing specialist will be tasked with creating and implementing an array of highly targeted, multi-channel Account Based Marketing (ABM) programs and tactics that drive demand, generate awareness, and create and accelerate the pipeline of enterprise-level prospects and customers in the manufacturing sector. Must be motivated by meeting and exceeding measurable result targets and be someone who is always thinking of ideas that make improvements. Join a global, growing team with excellent chances of career growth.

RESPONSIBILITIES:

  • Design and execute compelling ABM marketing programs to build awareness, engage key contacts at target prospects, generate opportunities and accelerate the sales process.
  • Collaborate closely with sales representatives to determine key industry segments, relevant content to offer and campaign tactics to deploy.
  • Apply various marketing tactics including email, advertising, social media and in-person events.
  • Drive the creation of relevant content to help generate leads and create nurture campaigns.
  • Communicate all campaign plans, activities, and feedback through regular communication and follow-up with the marketing and sales organization.
  • Track, analyze and report on the effectiveness of programs and campaigns.
  • Work with product management to launch products, create collateral and keep customers up to date on latest enhancements.

SKILLS AND REQUIREMENTS:

  • BA or BS in marketing or related field.
  • 5+ years of high-tech B2B campaign marketing, demand gen and/or field marketing experience.
  • Experience working closely with the sales team members and sales leadership to develop marketing processes, strategies, and content requirements.
  • Analytical mindset with the ability to track and report on campaign performance metrics.
  • Excellent communication and project management skills.

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