Search Engine Marketing Specialist

Who are we?

About 2020 + Compusoft

Compusoft and 2020 united via a merger in 2021 to create a global technology powerhouse with 1,900+ employees and 70,000+ customers across 100+ countries. We provide specialized visualization, sales, manufacturing, and content solutions for customers creating spaces for life.

Today, our business spans across the Kitchen & Bath, Furniture and Window & Door industries with operations in North & South America, Europe, Asia Pacific, and Africa. Through our merger, we have brought together 65+ years of collective industry experience to deliver more value for our customers through an expanded portfolio of end-to-end solutions. Our combined global presence allows us to provide world-class support and sales with a local touch, providing the best possible customer experience.

Compusoft and 2020 are now embarking on an exciting journey as we continue to expand through strong organic growth and complementary acquisitions, backed by leading growth private equity firms specialized in technology.

Read our story: 2020spaces.com/about-us

Perks and benefits of working at 2020 + Compusoft.

We work hard but we also have a lot of fun. Here are some of the perks of working at 2020. Make your friends jealous of:

• Flexible working hours & work from home.
• Open Concept offices with outdoor terrace.
• Offices worldwide with 4 in North America.
• Extensive health & wellness programs.
• Year-round social events, from massive to casual and everything in between (post-covid of course).
• Educational reimbursement & 2020 Academy for professional development.
• Generous employee referral program.
• Employee rewards and recognition program.
• Working alongside super talented and friendly people that like to drive innovation.

And of course, we also offer:

• Competitive salary & vacation packages.
• Medical & Dental Benefits.
• Retirement plans with employer contributions.

Position Summary:

2020 + Compusoft is looking for a Search Engine Marketing (SEM) Specialist to help manage and improve its multilingual global web presence, support digital marketing campaigns, improve our customers’ overall experience and help build recognition and awareness for our solutions around the globe. This is a hands-on position that will support paid search campaigns, as well as other search and display marketing engines.

The SEM Specialist will effectively manage the paid search budget and work with the marketing team to maximize return on investment, drive traffic, and generate qualified leads.

This position is ideally suited for candidates with energy and enthusiasm who are ready to take the next step up in responsibility with a chance to make a real impact with their ideas and creativity. This position will directly report to the Digital Marketing Manager.

RESPONSIBILITIES:

• Execute tests, collect, and analyze data, identify trends and insights to achieve maximum ROI
• (return on investment) in paid search campaigns.
• Track, report, and analyze website analytics and PPC (Pay Per
• Click) initiatives and campaigns.
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion, and SQR optimization.
• Research and analyze competitor advertising links.
• Research and create plans to improve organic search results.
• Measure and report on organic search results.

SKILLS AND REQUIREMENTS:

• 2-3+ years of PPC experience, specifically Google AdWords.
• Proven SEM experience in implementing and managing successful PPC and other online marketing campaigns primarily on Google AdWords.
• Knowledge of automated bid management tools and service providers.
• Strong understanding of Google Analytics.
• Understanding of Search Engine Algorithms.
• Well-versed in performance marketing, conversion, and online customer acquisition.
• Up to date with the latest trends and best practices in search engine marketing.
• Strong analytical skills and experience generating SEM reports.
• Experience with Data Studio dashboards (creating & maintaining).
• Familiarity with A/B and multivariate experiments.
• Working knowledge of HTML & CSS is an asset.
• Basic graphic design experience a plus.
• Possibility to work remotely.